TASTE SIGNAL
Your brain
Sweet taste sets off a reward signal.
NOTHING SWEET IS WORTH IT FOR THE NEXT HALF HOUR
CURB
PHARMACIST FORMULATED FOR SUGAR CRAVINGS · 30 STRIPS · GREEN TEA & GINGER FLAVOR
Sweet foods taste less sweet, making them easier to pass on.
The taste change starts in about ten seconds and fades on its own in around thirty minutes.
One a day covers the usual afternoon, so a pack is a month. If dinners out and evenings are both a problem, two or three a day is common and two packs is the better order.
BEFORE WE SHOW YOU THE PRICE
What matters most to you?
Choose your priority to see your Meltiva options.
The three o'clock reach is rarely about hunger. It is a habit with a reward attached, and by the time you have noticed it you have already decided. Willpower is being asked to argue with something that happened before you were consulted.
CURB puts gymnema, saffron, bitter melon, cinnamon and chromium on a strip that dissolves on contact. Take one before you eat or the moment a craving starts, and the sweet thing in front of you stops being the thing you want. Nothing to mix and nothing to carry.
CURB puts gymnema, saffron, bitter melon, cinnamon and chromium on a strip that dissolves on contact. Take one before you eat or the moment a craving starts, and the sweet thing in front of you stops being the thing you want. Nothing to mix and nothing to carry.
What's inside
| Ingredient | Strength |
|---|---|
| Chromium Chromium (as chromium picolinate) | 200 mcg 571% DV |
| Saffron stigma extract (Crocus sativus) | 60 mg † DV |
| Gymnema leaf extract (Gymnema sylvestre) | 30 mg † DV |
| Bitter melon fruit extract (Momordica charantia) | 25 mg † DV |
| Cinnamon bark extract (Cinnamomum cassia) | 3 mg † DV |
Other ingredients: Pullulan, cellulose, vegetable glycerin, sunflower lecithin, xylitol, monk fruit extract, organic green tea extract, natural ginger flavor, citric acid
How to use
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Testing & quality
Shipping, subscription & returns
THE PART NOBODY PLANS FOR
It's not willpower.
LEARNED CUE
Your routine
Same hour, same room, same cue.
CURB is placed where the taste side of that happens. On your tongue.
That’s a lot to overcome with discipline alone. Whatever you’re already doing to eat the way you want, this is what helps you stay on track through the afternoon.
Same craving. Different ten seconds.
Test it the day it arrives.
You do not have to take this for a month to form an opinion. Try it on day one.
STEP 1
Eat something sweet.
Take a bite. Notice how good it tastes.
STEP 2
Let a strip melt on your tongue.
ABOUT A MINUTE
Wait about a minute.
STEP 3
Taste the same thing again.
Judge for yourself. That is the whole point of the test.
WHAT GYMNEMA DOES
Your sweet receptors, before and after one strip.
BUILT FOR REAL LIFE
No water. No bottle. No conversation.
01 INDIVIDUALLY SEALED
Individually wrapped
Every strip is sealed in its own pouch. Two in a jacket, two in a bag, two in the drawer at work. No bottle rattling around, no lid, no spills.
BUILT FOR REAL LIFE
No water. No bottle. No conversation.
01 INDIVIDUALLY SEALED
Individually wrapped
Every strip is sealed in its own pouch. Two in a jacket, two in a bag, two in the drawer at work. No bottle rattling around, no lid, no spills.
02 NOTHING TO WASH DOWN
One hand, no water
The strip is placed on your tongue and melts. Nothing to wash down with a glass of water you do not have.
03 DISCREET BY DESIGN
Discreet enough to actually use
Nothing to unpack and nothing to swallow, so you can take one at a dinner table without turning it into a conversation.
01 / 03
Five actives. Every dose printed. CURB
No proprietary blends and no fairy dust amounts.
Here is what is in a CURB strip and what each one is doing for you.
- Serving size
- 1 strip
- Quantity per pack
- 30 individually packed strips
- Calories
- Under 1 calorie
CURB
5
ACTIVES
Chromium
Chromium (as chromium picolinate)
200
mcg
(571% of daily value)
Supports your body's normal use of sugar, taking the edge off the reach for something sweet.
Saffron stigma extract
(Crocus sativus)
60
mg
(DV not established)
Eases the emotional pull toward food, so you snack less between meals.
Gymnema leaf extract
(Gymnema sylvestre)
30
mg
(DV not established)
Turns your sweet taste down, so sugary food is less tempting.
Bitter melon fruit extract
(Momordica charantia)
25
mg
(DV not established)
Supports steady blood sugar, so hunger stays predictable instead of spiking.
Cinnamon bark extract
(Cinnamomum cassia)
3
mg
(DV not established)
Helps your body handle carbs smoothly, so the after meal dip does not turn into a craving.
The evidence
Here is the human research behind what CURB is built to do.
Snacking loses its grip
01 / 05Over eight weeks, women taking saffron extract cut their snacking episodes by 55%, against 28% on placebo. Nobody was asked to restrict calories.
In CURB
Saffron acts on serotonin signalling, which is where the urge to eat comes from when you are not actually hungry. That is a separate lever from fullness, and it is the one that drives snacking.
Sweet food stops being worth it
02 / 05Randomized studies show gymnemic acids bind to the sweet taste receptors on your tongue, lowering both how sweet food tastes and how much you want it. In one crossover study, people ate about 21% less chocolate in the 15 minutes after a gymnema mint.
In CURB
Gymnemic acids sit in the same pocket on the receptor that sugar normally binds to. Nothing is numbed and other tastes are untouched. The block lasts roughly 30 to 60 minutes and fades on its own.
Bitter tells your body food arrived
03 / 05In a randomized trial in adults with newly raised blood sugar, four weeks of bitter melon lowered fasting glucose.
In CURB
Bitter receptors on the tongue and in the gut trigger the hormones that signal you have eaten. They have to be tasted to fire, which a swallowed capsule cannot do and a dissolving strip can.
Steadier blood sugar, steadier appetite
04 / 05A pooled analysis of randomized trials found cinnamon lowered fasting blood sugar.
In CURB
Research points to type A polymers making insulin receptors more responsive, so glucose clears instead of spiking and crashing. The crash is usually what sends you looking for the next thing to eat.
Less pull toward the fridge
05 / 05In a randomized placebo controlled trial, adults taking chromium picolinate ate less at a test meal and reported less hunger and fewer fat cravings than the placebo group.
In CURB
Chromium is thought to support the insulin signal at the receptor. Bound to picolinic acid it survives the gut and absorbs several times better than the chloride form.
A pill cannot do this.
Gymnemic acids act by contacting the sweet taste receptors on your tongue. Swallow them inside a capsule and they go straight past those receptors. A strip melts on the tongue, which is the only place that particular ingredient has anything to act on.
| CURB STRIP | Pill | Powder | Gummy | |
|---|---|---|---|---|
| CONTACTS THE TONGUE | Direct contact, every time | Swallowed whole, past the tongue entirely | Diluted in liquid, then swallowed | Delivers its own sweetener to the same receptors |
| CALORIES | Under 1 | Under 1 | 5 to 60 | 15 to 30 |
| WATER OR MIXING | No | Usually | Always | No |
| ADDED SUGAR | No | No | Sometimes | Often |
| INDIVIDUALLY WRAPPED | Yes | No | Sometimes | Rarely |
| FITS IN YOUR POCKET | Yes | Bottle | Tub | Jar |
| DOSES PRINTED PER UNIT | Yes, all five | Varies | Varies | Varies |
How fast each format starts working
A craving does not wait for absorption.
Approximate and format dependent. General comparison, not specific products.